Savvify

The answer to that question could alarm you. If you thought your website was safe, be aware that there are cases where a corporation successfully sued an advertiser for them using a trademarked term in the copy of the ad on their website. Usually, this is a rare occasion because most advertisers rely on search engines such as Google to act as their intermediary when it comes to exceptions with trademark filings.

As you are reading this, there are currently ads on Google that are using the same trademarked terms on their websites and most website owners have come to rely on Google to stop them from using terms and wording that they should not use. This causes great concern with the notion of one advertiser suing another advertiser over trademarked information in their ads and not abiding by Google’s process correctly.

In the most recent case of this type of action, there were keywords that triggered the trademarked word to appear in their ads. Instances such as these make us aware of the fact they we all need to be up to date on the policies of Google and the usage of trademarks.

According to the current trademark policy on Google, anyone is able to bid on and use a keyword in his or her ads. If and when an advertiser files a complaint, Google will then make the determination of the other advertiser has the right to legally use it. One of the catches with this policy that Google uses is that a lot of keywords are actually industry trademarked. Meaning there are certain keywords such as “apple” that are coined by Macintosh computers, but if you are a produce farmer, using the keyword “apple” is completely legitimate because it is a different industry.

What can you do if you are an advertiser using a trademarked term?
1. Option One – you can file the exception to the trademark with Google. This is not always an ideal choice because if you are not the direct manufacturer of the trademarked item, you still want others to be able to use it to help marketing it.
2. Option Two – Choosing to not act. Sometimes doing nothing about the situation is the best way to go.
3. Option Three – Be selective when you are thinking about suing – determine if it is worth the costs and fees associated with it.

Sometimes it is really hard to determine if you are using a trademarked item on your website or in your advertising content. There can be very few differences between what you use and what is trademarked. If we rely on the three major search engines, which are Yahoo, Google and MSN, they need to have consistent policies in effect to create a uniform way of handling these issues. It would make things much easier on all of the marketers if they could go without the legal fines and tap dancing around the fine lines of infringing on other advertisers rights.

About Author:

Sarah Folgea from Aceinternetmarketing.ie specializes in writing articles relating to the online Business Industry and website monetizing . Visit her website at www.aceinternetmarketing.ie

If you are a website owner, you know the reasoning behind that question. No, we are not talking about physical robots in general, but rather the language of robots. Anyone that is familiar with the famous Google robot – Googlebot, knows how important it can be to be able to understand the language of robots to help protect your website. Not everyone though, is at savvy in the language art of speaking robot.

It can be intimidating to some website owners when thinking they have to learn to effectively use the language, but there are tools available to help the lesser robot savvy communicators. Most of us have probably employed the services of Googlebot to protect sections and parts of our websites that we don’t want invaded. Those that are familiar with using the robots.txt language can simply fire off a file to him and he will always deliver what we need. But if you are unsure of your abilities in the art of speaking robot, there is something that can help you.

There is a new Webmaster tool available that acts as a translator or robot.txt files. It helps you build the file to use, and all you have to do is enter the areas you do not want robots to crawl through. You can also make it very specific blocking only certain types of robots from certain types of files. After you use the generator tool, you can take it for a test drive by using the analysis tool. After you have seen that your test file is ready to go, you can simply save the new file on the root directory on your website and sit back.

When creating and using the robots files, you should consider the following two tips:
1. Robot text files are not always supported on all search engines – Googlebot and some other robots can understand the files, but other robots may not be able to understand the generated files.
2. Keep in mind that robot text files are only a method of asking that your site be protected from robots crawling. You simply generate the file, but to some robots who are not as scrupulous as others, they can choose to ignore the file and get in. Make sure you use the password protection option to protect what files you need blocked.

This can be a great tool for those who are not as confident in their robot language skills, and can create a safe haven for the files on your website you need protected from unsavory robots. It can substantially help you in your quest to protect your website and files within by helping you generate the file in the correct format to the robot. As always, there are options out there if you need further guidance, you can check out the help center for Webmaster tools or seek answers from a help group of Webmasters.

About Author:

Sarah Folgea from Aceinternetmarketing.ie specializes in writing articles relating to the online Business Industry and Importance of Robots.txt . Visit her website at www.aceinternetmarketing.ie

If you are wondering if how your website performs for visitors affects how major search engines rank your website, you may be surprised to learn that there are direct connections between the two. If your website is easy to use, search engines may be more apt to give you a higher search engine ranking than if it is not.

It seems as though search engines such as Yahoo are taking advantage of a new application that can help them determine how user friendly your website may be. It can track the design on your website and add that to the number of factors that major search engines utilize when giving rankings to websites. In essence, websites that have better usability and are easier to navigate through generally have not only much higher quality but also a higher conversion rate than their cluttered counterparts. The new application that Yahoo is using compiles a list of 51 factors that it uses to determine how usable a website is. Below are a few examples of those criteria.

• How Ads are Positioned on your web pages
• The amount of words on your site
• The amount of links on your site
• The amount of images that are not from ads
• The total area of your page
• The length of your page
• How many columns you have for each table
• How many text ads are present
• How many image ads are present
• How many image ads are above the fold of the webpage
• How many image ads are below the fold of the webpage
• How many text ads are above the fold of the webpage
• How many text ads are below the fold of the webpage
• How many sponsored ads are present
• How many sponsored ads are above the fold of the webpage
• How many sponsored ads are below the fold of the webpage
• How many internal ads are present
• How many internal ads are above the fold of the webpage
• How many internal ads are below the fold of the webpage
• How many external ads are present
• How many external ads are above the fold of the webpage
• How many external ads are below the fold of the webpage
• How much of your page is used for ads
• The area of ads above the fold of your webpage

Other search engines such as Google also use similar applications to determine the rankings. If you want your website to be high ranking, make sure you have excellent visibility and that you have very limited clutter on your website. If you are getting lots of visitors to your site, but not a lot of sales it may be time to take another look at the design of your webpage and make the necessary changes to ensure high ranking with the search engines.

About Author:

Sarah Folgea from Aceinternetmarketing.ie specializes in writing articles relating to the online Business Industry and search engine Ranking . Visit her website at www.aceinternetmarketing.ie

What is search engine optimization and how does it increase traffic for your site? Internet users usually go to search engines like Google or Yahoo to find the sites that they visit. Chances are that your site, new as it may be, would already be listed in these search engines’ databases. However, even if you appear in the search results page of Google and Yahoo, without search engine optimization, your site could be buried in page ten of the results page. That makes it unlikely for visitors to easily find your web site, even if your site is what they are searching for. The sites on page one of the results page are the sites that employ search engine optimization techniques.

A simple search engine optimization strategy involves the use of popular keywords or keyphrases. Sites like Wordtracker or Google adwords can show the keywords that are often entered on search engines. By making sure that these keywords appear often on your sites’ pages or on pages linked to your site, you increase the frequency that your site is displayed on the results page, as well as improve the ranking for your site.

Another search engine optimization strategy often employed is link farming. This involves a group of web sites linking to each other’s pages. Since search engines often rank sites with lots of other sites linking to them quite highly. Having as many sites as possible linking to your own site is a good way for search engine optimization.

Article marketing is another useful search engine optimization technique that you could use. If you can write interesting articles and post these online with a link to your site, then the search engines would count all these links from all these articles and thus, give you higher rankings. Using the article marketing search engine optimization technique along with extensive keyword use will also further increase the visits your site gets since more people could find these articles using search engines.

If your company site has budget, then you should think about web services that perform these search engine optimization techniques for you. They have a specialization on the use of these search engine optimization techniques and are able to significantly increase your sites’ traffic using automated tools. The first thing they do is make sure that your site is listed in majority of search engines. They can also generate web content for article marketing search engine optimization strategies for you.

However, you have to remember that you don’t necessarily have to pay to get search engine optimization working for you. Just make sure you employ some of these search engine optimization techniques and you’ll already receive more visits and soon be able to call your site a success.

About The Author:
Sarah Folgea from Aceinternetmarketing.ie specializes in writing articles relating to the online Business Industry and search engine optimization . Visit her website at  www.aceinternetmarketing.ie.

One of the first symptoms we like to diagnose are finding what areas the website is under achieving results in and determine the weaknesses of the website. After the diagnosis, we are able to develop a fix to assist and strengthen the website to perform better. Much like their human counterparts, websites can range from being very ill to very healthy. Sometimes a small change is all that is needed, while sometimes a drastic lifestyle change is in order.

When diagnosing problems with websites, there are many parts that need to be considered. If your website is not functioning to its full ability, you will not get the performance and therefore the results you are looking for. As with any profession, we combine the expertise of other specialists. In this case, we often use Google to assist with diagnosis by viewing your website and seeing what shows up.

We break this step down by analyzing only the text part of the cache instead of the full. By doing this, it allows us to find deep seeded problems that otherwise may not be detected. If you suspect your website may be suffering, here are some symptoms you should recognize:
• There appears to be a list of words that are not linked that show up in a drop-down menu.
• Some of the content on your page is missing, or the page is completely blank.
• Links that should be appearing are not showing up.
• Paragraphs with keywords are popping up that you don’t normally see when viewing your site.

If your site is missing content on a page, it could be because Google is unable to index it. If the page is completely blank, it could be part of a graphic or embedded. In order to remedy this, you need to convert all the words that may be part of a graphic or embedded into the form of HTML.

If your site has missing links, you most likely could be using an unfriendly search engine that requires the use of Flash or Java. To fix this, you need to recode it or use a non-script tag in order to allow search engines to use the links.

If your site has words showing up in a drop-down menu that shouldn’t be there, they would not be able to be indexed through a search engine, you should change the information in that menu to a friendlier format for search engines.

If you are seeing paragraphs full of keywords that you normally cannot see, you probably have been the victim of someone placing them on your website to fool the search engines. Search for any hidden code that may be the cause and get rid of it.

This tool is a great way to begin the diagnosis of your website.

About The Author:
Sarah Folgea from Aceinternetmarketing.ie specialises in writing articles relating to the online Business Industry and Search Engine Friendly Websites . Visit her website at www.aceinternetmarketing.ie.

Google Search Engine uses the click rate of users and websites to rank the paid websites on their search results. This works by Google ranking a website higher according to how many clicks an advertisement gets. The reason you want to consider your click through rate (CTR) is because the top ten search results will all have the same kind of click partners. A percentage of users will click on the first result, and there will be a trickledown effect from there. Typically, the amount of clicks on different search results has a similar pattern no matter what keyword is being used.

Google uses this pattern to detect odd behavior among the ratings and websites. Since most users click on the number one ranking in search results and then gradually work their way down the line to the least amount of users clicking on the least popular website results, Google can tell if there is sporadic behavior somewhere in the middle.

This kind of activity triggers Google to see what is causing this odd pattern in the search results. They do this because they want to give their users the most popular and relevant search results available. If there is a lower ranking search result that seems to get more clicks, Google may want to move it up to a higher ranking. Something to keep in mind with this is that it is not just the ranking of your website that drives the clicks and business to your site; it is also how your website is presented to users when they are reading through the search results. Even if your site is ranked number one, if it does not attract users to click on it, they will move down the list. So even if Google does not always use this technique, you only would be helping increase the clicks to your website by giving your title a little pep.

So what can this mean for your website? Well, although it is not proven that Google does in fact use this method for ranking sites, it certainly would not hurt to form your heading and title of your website link in an alluring fashion to try to get more clicks. Using descriptive and catchy titles in your search result can be enough to make users scan further down the search result page and choose your site over some of those above it that do not seem so interesting. And if it is in fact more than a coincidence that Google may look at that and move your ranking up, it is definitely worth the try.

Another helpful idea is to use an optimizer editor to quickly and creatively edit the descriptions and titles of you web pages in order to optimize the appeal of your listing. If you are wondering if your website has what it takes to get up to the top ten rankings on Google, try the IPB Top Ten Optimizer on your website to see how you rank.

About The Author:

Sarah Folgea from Aceinternetmarketing.ie specialises in writing articles relating to the online Business Industry and Google Ranking . Visit her website at www.aceinternetmarketing.ie

Due to the increasing use of SEO keywords and website ranking in search results, the days of Google being only a search engine are a thing of the past. When it comes to your potential customers, employers and the media all using Google for gaining information about your business, Google has become more of a reputation building and holding engine than just a search engine.

So how do you build and keep a good reputation with Google and get rid of negative results? First, you need to know that it is nearly impossible to completely remove negative results from Google. There are tools out there that operate as black-hat SEO companies that will claim to magically get rid of your negative listings with Google, but if you really want to do things the right way, it is better to show Googlebot what you are really made of. Show off your positive qualities and regain your reputation with Google.

Here are some good ideas to help get you started rebuilding a positive reputation with Google:
1. Get You Own Website – Make sure you have your own registered and branded website domain.
2. Start Your Own Blog – Having and managing your own professional blog is a powerful asset to have in your corner. Not to mention, it is sure to be noticed by Google.
3. Add Sub-Domains to Your Address- Google will view them as being separate from your main website, but will still include them.
4. Create your own social profile – Create a personal social profile of your website.
5. Create a social network – Social networking tends to rank very high with Google.
6. Create a professional business profile – networking with other professionals is a great way to boost your reputation.
7. Share photos on your website – Uploading pictures of your company and company related photos is a great way to get positive attention from Google.
8. Claim stock in your identity – creating a profile and linking it to your other profiles is a great way to get noticed from Google.
9. Create your Wiki – not wikipedia, but your own form of building your own wiki can be a positive way to build your reputation.
10. Add a free page from Google – Even though it is not always the best of quality web content, it has Google’s name on it.

These steps should help you get back on the right track with Google and get your reputation back in the light. It is easy to fall off track and get a bad name for your website, but keep in mind that if you do, you can fix the situation but it will take some time and effort on your part. Regaining a positive reputation with Google is truly imperative to the future success of your website and business. Users rely on Google to provide the best and most reputable websites in their search listings; you do not want to be left out.

About The Author:

Sarah Folgea from Aceinternetmarketing.ie specialises in writing articles relating to the online Business Industry and Repair Google Ranking . Visit her website at www.aceinternetmarketing.ie

Taking into account the cost of advertising online versus the size of the target market that it will reach, internet marketing is much more cost effective than advertising through other mediums such as television, radio, and printed publications. Not only is it inexpensive, it also offers the consumer some added benefits and flexibility that other forms of media cannot. For instance, if you come across an ad online that interests you, you can immediately browse for additional information about the product, the manufacturer, and how it compares to competitors. Given the nature of the internet, consumers can research and purchase their products at their own convenience.

Advantage #2: Better Focus on Target Market

Another major advantage that internet marketing has over traditional methods is the ability to focus on target markets more effectively by targeting specific interests. In traditional marketing, campaigns are usually based on age, sex, social status, and other similar demographics. With internet marketing, you can advertise on websites that are designed specifically for your target market such as websites about a specific type of music, sport, or style of cooking.

Advantage #3: Painless Data Collection and Analysis

Companies usually want to monitor the progress of their advertising campaigns, which requires a lot of tedious data collecting and sorting. For traditional marketing campaigns, this can be a time-consuming process, and sometimes inaccurate. With internet marketing, advertising campaigns can be traced, measured, and tested quickly and efficiently with just a few clicks of the mouse. Data collection for internet ads is also highly accurate, as companies can even measure the exact number of times an ad has been clicked. Furthermore, data can be easily transferred to spreadsheets for further analysis and storage for future use.

Some Drawbacks of Internet Marketing

There is some downside to internet marketing, generally related to technological limitations. In order to view ads on the internet, the consumer must first possess or have access to the technology needed to view them. For consumers with slow internet connections such as dial-up connections, browsing flashy and elaborate websites is a cumbersome experience. Identity theft is also becoming an increasing concern when doing business online. Consumers are often wary to divulge their personal information, particularly credit card numbers. Finally, the inability for potential customers to touch, smell, or taste products is also considered a barrier, as customers cannot be assured that they are getting exactly what they are looking for.

Despite the potential barriers of internet marketing, the innate power of the internet cannot be overlooked. Through online advertising you can promote your business with a reach that encompasses the entire globe, a feat that cannot be achieved by many. With its low cost and manageability, it’s practically a no-brainer. Starting an internet marketing campaign is the edge that your business needs to step up the competition.

About The Author:

Sarah Folgea from Aceinternetmarketing.ie specialises in writing articles relating to the online Business Industry and Internet Marketing . Visit her website at www.aceinternetmarketing.ie